Privacy Policy

At dnaPower, protecting your personal information and genetic data is our top priority. We handle all information, such as your name, account details, DNA test results, and health data. We do our work responsibly, securely, and with your consent. We want you to understand what information we collect, how we use it, and how we protect it when you use our services.

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Our Privacy Policy Statement

At dnaPower, we take your privacy seriously. We responsibly and securely protect your personal information. All DNA swabs, genetic test samples, and test results are treated with strict confidentiality and handled in a secure and protected way.

Information We Collect

We collect specific types of information only when you voluntarily provide it:

Registration Information:

When you create an account or contact us, we collect personal details like your name, email, phone number, and address. This helps us provide services and fulfill your requests.

Health and Lifestyle Details (Voluntary)

We may ask for information like your date of birth, sex, and other health and lifestyle details. This helps us customize your experience and improve our services. You can choose to share this information voluntarily.

Billing and Transaction Details

When you make a purchase, we collect your credit card details to process the payment. Your payment information is securely processed and not stored on our systems after the transaction.

Your Website Interactions

We track your interactions with our website, such as:

• The pages you visit
• The number of visits
• What time do you visit

This information is used for site improvements and to understand how visitors use the site. We also use cookies to enhance your experience. These are small files stored on your device, which help us remember your preferences. You can choose to block cookies, but this may limit your website experience.

DNA Sample Processing

We analyze the DNA from your cheek swab sample, which we extract and process at a certified lab. After analysis and reporting, your DNA sample is securely destroyed to ensure privacy.

Genetic Insights and Data

We generate genetic data related to specific genetic markers from your DNA sample. This data helps us provide personalized health recommendations.

Information About Minors

We do not directly market to individuals under 18 years old. A parent or legal guardian may order a DNA test for a minor.

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How We Use Your Information

We use your data to:

• Provide and improve our DNA testing services
• Process orders and communicate with you
• Personalize your results and recommendations
• Improve our website and customer experience
• Send you service‑related emails (not marketing unless you opt in)

We do not sell your personal or genetic information to third parties, including insurance companies or employers, and we will never share it for cross‑context advertising without your consent.

We comply with the Genetic Information Nondiscrimination Act (GINA), which protects Americans from discrimination by health insurers and employers based on their genetic information.

How We Protect Your Information

We use industry‑standard security measures such as:

• Secure server encryption
• Restricted access for our staff and partners
• Regular security assessments

No system is perfect, but we work hard to keep your information safe. Our data security protocols are designed to align with HIPAA standards to ensure the highest level of protection for your health data.

Sharing Your Information

We may share your data only when necessary to:

• Complete your order (e.g., with fulfillment partners)
• Process DNA samples with trusted labs
• Comply with legal requirements or court orders
• Protect the safety and rights of dnaPower, our users, or the public.

We will never sell your genetic or personal data to outside companies without your clear consent.

Your Privacy Choices (US Consumer Rights)

Depending on where you live in the US, you may have rights under state privacy laws such as the California Consumer Privacy Act (CCPA) and others:

Right to Know

You can ask what personal information we have collected about you.

Right to Access or Portability

You can request a copy of your personal or genetic information in a usable format.

Right to Delete

You may request that we delete your personal information (subject to certain legal exceptions).

Right to Opt‑Out

You can choose not to allow certain types of data use or sharing.

Data Destruction

You have the right to request the total deletion of your account and genetic data from our servers at any time.

To exercise your rights, contact us at the email below.

Cookies and Tracking

Our website uses cookies, small files that help our systems recognize your browser. Cookies help us:

• Improve navigation
• Remember preferences
• Analyze website performance

You can disable cookies through your browser, but this may affect your site experience.

Children’s Privacy

dnaPower products are intended for adults. We do not knowingly collect personal information from children under 18 without consent from a parent or guardian.

Explore Our Genetic Privacy Library

How to Contact Us

If you have questions about this Privacy Policy or your information, you can contact us at:

📧 support@dnapower.com

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. If we make significant changes, we will update the “Last Updated” date and notify you if required by law.

Legal and Context Notes for US Genetic Privacy

• Unlike Canada, the US does not have a comprehensive federal data privacy law, but genetic data is often treated as sensitive.
• US laws such as GINA and state genetic privacy laws give protections against discrimination and require transparency in data use.
• Genetic testing companies in the US sometimes face regulatory scrutiny regarding data sharing and data breaches (e.g., recent legal actions involving 23andMe)