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Our Privacy Commitment

Privacy Policy at dnaPower

Your Privacy

At dnaPower, protecting your privacy is a priority. We are committed to safeguarding your personal information, biological samples, and test related information in accordance with applicable Canadian and U.S. federal and state privacy laws, as well as strict confidentiality and security standards.

We do not sell or rent your personal information, biological samples, or test results. This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the choices available to you. By using our website and services, you consent to the collection and use of your personal information as described in this Policy. 

Your DNA, Microbiome, and Biological Information and Samples

Biological Samples and Handling

Your cheek swab, stool, saliva, dried blood, or other biological sample provided for testing is handled using a barcode system. It is separated from your personal identifying information to help protect your privacy.

The laboratory uses the sample to extract DNA or other biological data for analysis in accordance with applicable laboratory quality, safety, and privacy standards. Once extraction and analysis processes are complete, the physical sample is securely destroyed or disposed of in accordance with applicable legal, biosafety, and laboratory requirements.

Genetic, Microbiome, and Test-Related Information

We generate genetic, microbiome, epigenetic, and other test-related data as applicable based on the service you select. This information is used to provide the testing service you requested, prepare your personalized report, and support any related report review or consultation.

Information We Collect

Registration Information

We collect personal information such as your name, address, email address, and phone number. This information is used to provide services, process orders, respond to inquiries, and communicate with you, and deliver results.

Self-Reported Information

We collect date of birth and sex to process your DNA sample accurately. We may also ask for health, lifestyle, or wellness-related information during a report review or consultation to tailor action plans and recommendations to your lifestyle. Providing this additional information is voluntary.

Payment Information

We collect payment information necessary to process transactions. Payment details are processed securely by third party payment providers and are not stored by dnaPower.

Website Activity and Cookies

We collect information about website usage, pages viewed, navigation patterns, referral sources, and visit times. This information is used for website performance, analytics, performance monitoring, and improving user experience. It is not used to directly identify individuals.

The website uses cookies, small data files stored on your device, to support website functionality, remember preferences, and analyze traffic. You may disable cookies through your browser settings, but some features of the website may not function properly.  

How We Use Information

We use collected information to:  

  • Provide genetic, microbiome, and other biological testing services   
  • Process samples and generate personalized reports    
  • Provide report reviews, consultations, and customer support 
  • Respond to inquiries and communicate about orders and services   
  • Improve website functionality and service quality   
  • Conduct internal analytics and research   
  • Meet legal, regulatory, and operational requirements

We do not sell your personal or genetic information to third parties, including insurance companies or employers.

We comply with the Genetic Information Nondiscrimination Act (GINA), which protects Americans from discrimination by health insurers and employers based on their genetic information.

How We Share and Disclose Information

Information Privacy

We do not sell or rent personal information, samples, test-related information, or test results.

We may share limited information only as necessary to deliver our services, including with trusted laboratory partners, service providers, payment processors, technology providers, and professional advisors. These parties are required to maintain confidentiality and data security.

Sharing With Consultants and Partners

Authorized dnaPower personnel and consultants may access customer reports only as necessary to provide customer support, report reviews, consultations, or other services you have requested.

At your request and with your consent, we may share your results with an authorized dnaPower partner. Where applicable, access to results may be provided through the partner’s dnaPower portal.

Where laboratory services are provided by external partners, data is de-identified and managed using secure barcode systems. Reports are stored using secure systems with appropriate administrative, technical, and physical safeguards to protect your information.

Minors

dnaPower does not provide services directly to individuals under 18 years of age. A legal guardian may provide consent and purchase services on behalf of a minor. If data is collected without appropriate consent, we may delete the information where permitted by law.

Email Communications

Email communications are used only for their intended purpose. Due to the nature of email, sending personal information in an email remains at your own risk.

Marketing Communications

With your consent, we may send marketing or educational communications. You may opt out of these communications at any time.

Data Accuracy

We take reasonable steps to ensure personal information is accurate and up to date. You may request corrections to your information at any time.

Your Privacy Choices (US Consumer Rights)

Depending on where you live in the US, you may have rights under state privacy laws such as the California Consumer Privacy Act (CCPA) and others:

Right to Know

You can ask what personal information we have collected about you.

Right to Access or Portability

You can request a copy of your personal or genetic information in a usable format.

Right to Delete

You may request that we delete your personal information (subject to certain legal exceptions).

Right to Opt-Out

You can choose not to allow certain types of data use or sharing.

Data Destruction

You have the right to request the total deletion of your account and genetic data from our servers at any time.

To excercise your rights, contact us at the email below.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, misuse, or disclosure. Payment data is protected using encryption technologies during transmission.

External Links

Our website may contain links to third-party websites. This Privacy Policy applies only to dnaPower and not to external websites, which are governed by their own policies.

Access to Information

You may request access to, correction of, or deletion of your personal information by contacting us using the information provided below, subject to applicable law.

Policy Updates

dnaPower may update this Privacy Policy from time to time. Updates will be posted on this page. Continued use of our website and services constitutes acceptance of any changes. We encourage you to review this Policy periodically.  

Contact Us

If you have any questions about this privacy policy, the privacy practices of dnaPower, or you wish to make a privacy complaint, please contact: customercare@dnapower.com

dnaPower Inc.
13520 Crestwood Place, Unit 12
Richmond, British Columbia
V6V 2G3
Canada